You've never cracked new business sales. So stop trying.
The bit nobody says
Most owner-managed service firms are excellent at doing the day job, running the business, but have never built a repeatable way of winning new business. You've probably just fired yet another salesperson, so what do you do next?
What you've got to do is stop hiring and firing salespeople. There has to be a better way, and that's my AI Growth engine.
Why you don't need to hire another salesperson
In my experience what usually happens is salespeople sit there waiting for leads to come in, and you end up in the meetings anyway, because they haven't got your gravitas and because the prospect wanted to meet the owner in the first place.
I'm not saying you're the most polished. You probably haven't got the gift of the gab or the sharpest suit. But you ooze credibility, and you won't take on business you can see will turn into a headache in six months, whereas a salesperson will sell anything to close a bit of business.
So what you need isn't a salesperson
What you need is meetings booked in your diary by AI sales agents, and proposals written for you by AI proposal writers. Leaving you to attend meetings with highly qualified prospects over a cup of tea, which is where the magic happens.
That doesn't mean nobody in your business does sales any more. You might simply need a very good sales admin, or you might reduce your sales force to supporting this new way of selling.
New business growth is where I start because it's usually what hurts the most. But it's not the whole of Exec Office. Exec Office also does customer success management, cashflow management, financial reporting, email inbox management and copywriting. I run my own business on it, which is how I know.
Full disclosure
I've spent the last 30 years building, growing and managing multi-million pound businesses. I've spent 100% of 2026 learning to use AI, Claude, skills and agents to digitise all of that experience, the successes and equally importantly the failures.
I've got no customers and I cannot prove my AI models work. So I'm going to use the next 90 days as a proof of concept, with my own new business as the guinea pig. Every week I'll report the successes, the failures, and what I've learnt. Come the end of it I'll have a fully proven and stress tested version 1, or I'll have found out that it doesn't work, in public.
Founders who sign up to follow along get 100% of what I build, free of charge. I'll send you everything at the end of the 90 day POC.
I'm doing it on my own business first
From 7 September 2026 I'm running 90 days of new business work in public and publishing what happens every week, including the weeks it doesn't work.
There's nothing to buy here. No waiting list, no call to book. I hope you'll come on the 90 day journey with me, and you might learn something along the way useful for your business along the way.