The 90-day log
I'm building a growth engine for owner-managed B2B service firms and running it on my own business first. Ninety days from 7 September 2026, published here every week.
The hypothesis
That a firm's own filed accounts say more about whether it needs help winning new business than any bought list does, and that the founder is the right person to put in the meeting once the meeting exists.
What gets published, whether it works or not
| Every week | Why it's here |
|---|---|
| Companies screened and qualified | Shows whether the filter is sharp or just small |
| Approaches sent, by channel | Cold email and LinkedIn, kept separate |
| Replies, and what they said | Including the ones telling me to go away |
| Meetings booked and held | The number that actually matters |
| What broke | The part most write-ups leave out |